| With consumers finding other
means of enjoying their entertainment, content creators must be
prepared to meet that demand with product that can work not only
in theatres and television, but also for distribution to VOD,
computers, cell phones and other wireless devices.
Movie-goers are frustrated with the theatre experience.
Television viewership is steadily going down. Advertisers who
have traditionally targeted those television viewers are seeing
dramatically smaller ratings on the programs. The growing
trend to advertise in the theatres is causing more and more
anger as audiences buy fewer tickets and stay home to watch
movies on their increasingly satisfying home theatre systems. |